What is a quality campaign and how can you predict success?
Journalists and editors are the best sales people and have a strong influence on public opinion.
Before we issue a press release, we create an internal news conference which answers fundamental questions that will lead to preparation of the article and press release to ensure that we deliver newsworthy content and deliver a winning title.
Before we take a campaign to the media, we analyze the content and make sure it is optimized with all the important elements that will drive success.
We examine the campaign through the eyes of the journalists who will spread the word, and that of the public who are the potential donors.
The public is made up of direct donors and potential donors scattered across several media audiences in addition to social media.
A campaign that looks cheap and not well-made is unlikely to be successful.
Types of campaign owners
The successful campaign owners are divided into two categories: those who are willing to settle for 100% or less than the primary goal, and those for whom that 100% success of the first campaign is only the starting point and they want more.
Campaign owners from the first category are usually people who, being successful in their first campaign, were forced to open another one and contribute their own funds at their expense.
Those from second category know how to get to the campaign to succeed, by working with professional bodies from the outset and guaranteeing success from the first days of the campaign.