Everyone knows the story of Cinderella and especially we all know the end of it, which is, know what happened at the end of the story. But you never thought about how she spent many days and hours before she met the prince.
Her daily routine was so crowded with different tasks. She did everything, especially the harsh housework, like washing floors, ironing, washing dishes, cooking meals and other things that left her tired at the end of each day without an adequate compensation.
It is likely that if you compare the Cinderella story to your life, you must identify with certain parts, and you’ll find that if you chose to raise money by using the platform Crowdfunding, likely you started the construction of the project from scratch and went over all its’ stages and aspects, you were involved in every piece and piece of whether you have developed it on your own or hired professionals to do the work for you, you invested days and nights in characterization, development, testing and even spending much money long before you were able to reach it’s potential or benefit from it.
In most cases, in order to realize your dream, qualitative and prestige project, required a considerable amount of money that can be achieved primarily through the Bank. But if your credit limit does not allow it, or if your history with the bank is negative or even if you do not have collateral as an apartment in your name, and other savings plans, your chances of getting the desired loan are completely remote.
Most of the developers and qualitative projects is similar to yours – meaning you are not alone in this Cinderella story. It may comfort you a little, but if you read these lines, it is likely that you found your departure point using one of the Crowdfunding platforms available in the market.
Most entrepreneurs with commercial ideas, turn to an easy and convenient way and are trying to raise funds for their goals through mass audience such as: Indiegogo or Kickstarter and the like, and give donors symbolic gifts in exchange for their contribution, or even the promise of a future product they are marketing.
If we are being objective, we find that only a few of all campaigns recruiting in the crowdfunding methods succeed, and even manage to pass their goal by hundreds and thousands per cent than the primary goal that they set for themselves.
But this article focuses on finding Prince Charming, that who would reveal the potential of your product or service and decide to invest his fortune in your project and get it out and about within a short time.
So, needless to say that there are crowdfunding platforms from private investors, entrepreneurs and even investment companies that are, on a daily basis showing much interest in leading services, whether it’s in the high-tech or technology, design, fashion and others and decide to invest in order to give that developer the freedom to continue to create and serve a large public of consumers in the future.
Of course, the investment conditions between the owners and developers of projects vary from platform to platform, whether it is the distribution of percent, profit distribution, loan, partnership or co-existing ownership.
Most developers with projects that upload their projects agree to these terms which apply at the platform they chose to market their services, have agreed to its terms and give even more than they would give if they were marketing their services on crowdfunding platforms such as Indiegogo.
Here are asked important questions you need to know of the major potential investor in regards to you
• What motivates an investor to decide to take an interest in you and invest in you?
• How much time passes from the moment he discovered the service and decided to contact you?
• What things are you being tested on behind the scenes with you knowing?
• What motivates him to act to contact you and try to be part of your success through investment in the project?
Needless to say, that in category your service belongs, your campaign is not the only one, there are dozens of services similar to yours though in different forms and different nature.
The first step the investor makes is to record all the details about the project owner – whether it’s a private company, a commercial or a corporation, afterwards information about the project owners and those who stand behind him.
There at those are, he begins to examine you under the surface and try to find about you as much information to help him make the important decision – whether to invest in you or not.
The more finds more and more references to your name, your company, the service you offer, especially for different time horizons, he will get quite a few results in all major and most important search engines, such as Google, Yahoo and Bing, which will direct him in many direct links to news sites, blogs and qualitative websites reviewing your services and will discover quite a few articles and reviews, in different formulations, from different people and different time zones.
The potential investor who chose you decides to take it up to the next level and lead you to the next stage.
It should be noted here, that at this point the force passes into your hands and you have the ability to decide whether to accept him the investor as a partner than to grovel for him.
At this point negotiations between you and the rest becomes easier and more convenient for you and it will be easier for the investor to accept and agree to all your early terms.