The psychology that drives new advertisers and new campaigns on a crowdfunding platform !

hero-advertisersAll of these components can certainly serve as useful advice, but if you do not apply them in practice, you will simply end up marketing the campaign yourself on your own Facebook account, contacting family and friends, sending private emails, talking to co-workers and raising little or no success.

In fact, the vast majority of new advertisers utilize this method and everyone believes that this is the way to achieve success and that all the visitors or potential donors on crowdfunding platforms are waiting to donate to them.

We also know that many owners make fictitious donations to their own campaign and in order to try to influence others and create the illusion of a “successful campaign”.

The result is spending that promotes their project instead of advancing the campaign to the right places.

Unfortunately, when have a quality product or awesome service that you believe can help a lot of people, it can be heartbreaking to find out that you failed to achieve the funding target.

That said, the most important element in any recruitment campaign is able to identify your audience, the people to whom your product or service will have the most appeal and lead them to support it.

It is important for you to know that your audience is composed of individuals, groups, communities and even decision-making bodies who in turn can influence other audiences and donors to contribute to your campaign.

schermata-2014-07-24-alle-11-57-28-pngSo, the question is why should they care about your project and why would they want to spend their money to support you?

First, this must be something that is very important to them, that may affect their future or bring about changes in a niche to which they belong.

You story can be wonderful and interesting to viewers if you tell it from the heart. If you do it with video, you can use professional presenters to create an interesting story and then reward your contributors with real gifts.

A good story will create empathy and solidarity among audiences and donors and they will understand that you are not doing this for financial gain.

It shows that you are considerate of their feelings and this makes it easier for them to believe in you and your product or service, and want to help you with their donations.

This is what will make your campaign successful.

Campaign's goal $30K- $99K
Silver Plan 35% From main goal sum
Professional Public Relations
1-3 different articles
Press Release - two stars
Without photo and video clip
Publishing on social media
Re-build campaign page
New design to campaign page
Recruitment of new contributions
Recruitment of new investors
Provide high ranking to the campaign
New copywriting
Lead the campaign to the main category page
Professional reports
Full professional support throughout the campaign period
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Campaign's goal $100K - $199K
Gold Plan 30% From main goal sum
Professional Public Relations
5-10 different articles
Press Release - three stars
Include professional photos
(without video clip)
Publishing on social media
Re-build campaign page
New design to campaign page
Recruitment of new contributions
Recruitment of new investors
Provide high ranking to the campaign
New copywriting
Lead the campaign to the main category page
Marketing front editors of international magazines
Advertising on famous forums
Professional marketing
Trackable business plan
International marketing
Advertising on niche websites
Promotion strategy targeted
Broadcast campaign on Facebook groups
2 bonuses
Full professional reports
Full professional support throughout the campaign period
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Campaign's goal $200K- $1Million
Platinum Plan 25% From main goal sum
Professional Public Relations
10-15 different articles
Press release - six stars. Includes video clip and professional photos
Publishing on social media
Re-build campaign page
by specialist to raise donors
New design to campaign page
while adding objects
Recruitment of new contributions
Recruitment of new investors
Provide high ranking to the campaign
New copywriting
Lead the campaign to the main category page
Marketing front editors of international magazines
Advertising on famous forums
Professional marketing
Trackable business plan
International marketing
Advertising on niche websites
Promotion strategy targeted
Broadcast campaign on huge Facebook groups
Digital billboards on big Facebook groups
S.E.O to get maximum visibility
Advertising and marketing in major search engines
Raise money outside the crowdfunding platform
Research and development
Mass exposure to millions of potential donors/investors
Adding graphic objects
Create and add a business plan to display on the campaign page
Adding professional graphs
Create and add more video clips to illustration needs
Professional graphic design
Contact private to targeted donors/investors
Writing professional content to the campaign page
Advertising on major and famous websites
Advertising on famous blogs, portals and news sites
Lead the campaign to the main platform page
An automatic system, monitoring and control of the campaign
Targeted exposure
Diligent Content Research
3 bonuses
Full professional reports
Full professional support throughout the campaign period